Cleanup App Review: Features, Price and Safety

Cleanup: Phone Storage Cleaner is an iPhone storage cleaner that groups duplicate and similar photos, compresses videos, merges contacts and clears email. It is free to download. Full access is sold as a subscription after a 7-day free trial.

Several App Store apps carry the word Cleanup in their names. This one is sold by DEEP FLOW SOFTWARE SERVICES and carries a Codeway copyright line. Its prices, rating and labels were read on the US and UK App Store listings on 23 October 2026. Apple's support pages supply the rest.

What the Cleanup App Does

The Cleanup app scans the photo library and sorts what it finds into groups to review. Its App Store description lists these tools:

• removal of duplicate photos and videos, similar screenshots and lookalike videos
• grouping of similar photos, with a best shot marked
• video compression to shrink large files
• merging of duplicate contacts
• clearing of promotional, spam and unread email
• a PIN-protected Secret Space, home and lock screen widgets, and charging animations

A final review screen follows each cleaning session, and the description says nothing is removed without your approval. It also says the app needs no internet connection and that no files leave your phone.

Contacts, email, widgets and charging animations free no photo storage. The listing makes no claim about speed or battery life. The space Cleanup frees comes from deleting or compressing files you select, one of several ways to free up space on iPhone.

Part of that work is already in the Photos app at no cost. Apple's guide to deleting photos describes a Duplicates album that merges copies on iOS 16 or later. Deleted photos wait in Recently Deleted for 30 days before they are removed for good.

Finding duplicate photos on iPhone in Photos costs nothing. Because Cleanup's description does not say where its deletions go, check Recently Deleted on iPhone after a session. What the subscription adds is similar-shot grouping, compression, and the contact and email tools.

Cleanup App Price: Free Trial, Weekly and Yearly Plans

Is the Cleanup app free?

The Cleanup app is free to download, but full access needs a Cleanup Pro subscription. Its description offers a 7-day free trial with unlimited access to all features. The subscription then renews automatically unless you cancel it.

The US listing shows two plans. Cleanup Pro 1 Week appears at nine prices, from $5.95 to $11.99, and Cleanup Pro 1 Year costs $29.99. The UK listing names the weekly plan and the free trial but showed no prices when read.

The listing does not say which weekly price a given account is offered. At every weekly price it lists, a year of weekly billing costs more than ten times the yearly plan.

The plan names do not line up. The description offers a Weekly and a Lifetime subscription, then describes renewal under an "annual subscription plan". The in-app purchase list shows a weekly and a yearly plan, and no lifetime price.

Is the Cleanup App Safe? Photos, Privacy Label and Tracking

Is the Cleanup app safe?

The Cleanup app is safe for your photos on the terms its description sets. No files leave the phone, and nothing is removed without your approval. The privacy label is the part to read, because it declares data used to track you.

Cleanup is a real and widely used app. The US listing shows 4.7 out of 5 from about 744,000 ratings, as of 23 October 2026. The app is rated 4+ and needs iOS 15.0 or later.

Each privacy label is self-reported by the developer, according to Apple's page on App Store privacy information. Apple defines tracking as linking an app's data with data from other companies' apps, websites or offline properties. The linked data is then used for ads or shared with a data broker.

The label lists no photos or videos category. What it does declare is tracking through purchases, identifiers and usage data. The same check applies to any iPhone cleaner app before it gets access to your library.

How to Cancel the Cleanup Subscription

How do you cancel the Cleanup app subscription?

The Cleanup app subscription is cancelled in the iPhone's Settings, where the description itself points. Apple's steps for cancelling a subscription are:

1. Open Settings and tap your name.
2. Tap Subscriptions.
3. Tap Cleanup.
4. Tap Cancel Subscription. You might need to scroll down to find it.

On a trial, Apple says to cancel at least 24 hours before the trial ends to avoid renewal. If there is no Cancel button, or an expiry message shows in red, the subscription is already cancelled. A family member's subscription can only be cancelled by that person.

Cancelling has no effect on photos the app already deleted. Any that reached Recently Deleted stay there for up to 30 days, unless you empty Recently Deleted once nothing there is needed.

Who the Cleanup App Fits, and a Swipe Alternative

Cleanup fits someone who wants one app to group duplicates, compress videos, and tidy contacts and email. It suits that person if they will pay for the plan or cancel the trial in time. Someone who only needs exact copies removed can use the Duplicates album in Photos instead.

Grouping by similarity still leaves a decision on each group. Some cleaners show the library one photo at a time instead. Swipe-based apps such as Swipe Quick, made by the team behind swipequick.app, work that way. You swipe left to delete and right to keep, and nothing is deleted until you confirm.

It runs on the device with no account, and its free tier shows ads. Pro costs $2.99 a week or $29.99 a year on the App Store, as of 13 October 2026. Six cleaners, Cleanup included, are set side by side in the best cleanup app for iPhone comparison.

Frequently asked questions

Is the Cleanup app a scam?

No. Cleanup: Phone Storage Cleaner is a real App Store app sold by DEEP FLOW SOFTWARE SERVICES, with about 744,000 US ratings. The cost to watch is the subscription after the 7-day trial, which renews unless you cancel it.

Does the Cleanup app work?

The Cleanup app is described on its listing as a library scanner, and it holds a 4.7 rating from about 744,000 US ratings. It groups duplicate and similar photos for you to approve and compresses videos. It frees storage only by removing or shrinking files you choose.

How do I get storage back after using Cleanup?

Open Photos, tap Collections and find Recently Deleted under Utilities. Apple keeps deleted photos there for 30 days. Deleting them from that album removes them for good.